WORKSHOPS

In this interactive hands-on workshop, participants will learn how to use generative AI to make their marketing more efficient, creative and successful.

As a long-standing agency owner and pioneer in digital marketing, Collin Croome has more than 30 years of practical experience and shares numerous proven strategies and best practices in addition to in-depth specialist knowledge. Using clear practical examples, he explains how AI tools can be used efficiently to reach target groups more precisely, generate personalized content and sustainably optimize marketing campaigns.

Each workshop is individually tailored to the needs and goals of the participants and offers both beginners and experienced professionals valuable impulses for the future.

Possible main topics:

• The basics of AI in marketing:
  Introduction to the principles of artificial intelligence and their specific application in marketing in order to develop a sound understanding of the possibilities.
• Content creation with AI:
  Practical exercises on how to use AI tools such as ChatGPT to create personalized content for websites, blog posts, SEO optimization, social media posts and ads.
• Image, audio and video creation with AI:
  Presentation of tools such as Midjourney, Sora and Runway for the creation and optimization of visual content for various marketing channels.
• AI in social media management:
  Learn how AI tools can optimize the planning, creation and analysis of social media content.
• Basics of AI assistants:
  Introduction to how AI agents work and their benefits in various areas of the company.
• Legal aspects and challenges:
  Overview and discussion of copyright, ethical considerations and potential risks when using AI in marketing.

Scope

The workshop includes the coordination with the customer, the individualization of the workshop content, the implementation of the workshop (approx. 2-6 hours) and the provision of participant handouts afterwards.

Number of participants

Maximum of 25 participants to ensure intensive and individual support.

Format

The workshop ideally takes place on site, but can also be held online (e.g. via Zoom or Teams) if desired.

Prerequisites

No special previous knowledge is required. The workshop is suitable for both beginners and advanced users. Participants should bring their own laptop to create their own AI assistants.

Aim of the workshop

Participants learn how to use AI tools specifically for more efficient and creative marketing strategies. They will develop practical skills for content creation, personalized customer targeting and campaign optimization. After the workshop, they will be able to integrate AI directly into their everyday marketing activities in order to sustainably increase reach, conversion rates and efficiency.

In this interactive hands-on workshop, participants will learn how to use generative AI in a targeted manner to make their sales more efficient, smarter and more customer-oriented.

As a long-standing agency owner and pioneer in digital marketing, Collin Croome has more than 30 years of practical experience and shares numerous proven strategies and best practices in addition to in-depth specialist knowledge. Using illustrative practical examples, he shows how AI-supported tools support the entire sales process - from lead generation and customer communication to offer and sales optimization.

Each workshop is individually tailored to the needs and goals of the participants and offers both beginners and experienced sales experts valuable impulses for the future.

Possible main topics:

• The basics of AI in sales:
  Introduction to the principles of artificial intelligence and their specific application in sales in order to develop a sound understanding of the possibilities.
• Personalized customer approach with AI:
  Use of AI-supported tools to optimize emails, LinkedIn messages and sales presentations to address customers individually and specifically.
• AI-supported lead generation:
  How AI helps to identify potential customers, define relevant target groups and automatically generate high-quality leads.
• AI for social selling & digital sales strategies:
  How AI supports sales employees on platforms such as LinkedIn and optimizes personalized communication to reach customers in a targeted manner.
• Sales automation and AI assistants:
  Introduction to AI-supported CRM and chatbot solutions that make sales processes more efficient and improve customer service.
• Legal aspects and ethical challenges:
  Overview and discussion of data protection, compliance and ethical issues when using AI in sales.

Scope

The workshop includes the coordination with the customer, the individualization of the workshop content, the implementation of the workshop (approx. 2-6 hours) and the provision of participant handouts afterwards.

Number of participants

Maximum of 25 participants to ensure intensive and individual support.

Format

The workshop ideally takes place on site, but can also be held online (e.g. via Zoom or Teams) if desired.

Prerequisites

No special previous knowledge is required. The workshop is suitable for both beginners and advanced users. Participants should bring their own laptop to test AI-supported sales tools themselves.

Aim of the workshop: AI in sales

Participants receive practical knowledge and applicable AI strategies that they can immediately integrate into their day-to-day sales activities. They will learn how to use artificial intelligence to target customers more effectively, increase sales opportunities and automate their sales processes - for more efficient and successful sales in the digital future.

In this interactive workshop, metaverse pioneer Collin Croome shows how companies can already use the full potential of VR, AR and spatial computing productively today. With his many years of experience as an Internet and marketing expert for Apple and Microsoft, among others, and as the author of two successful metaverse books, he will vividly convey the concrete opportunities and strategic potential of these technologies.
Using concrete practical examples, participants will learn how virtual worlds can be used effectively for marketing, sales and corporate communications - from virtual events and immersive customer experiences to innovative team workflows.

The workshops are individually adapted to the needs of the participants and provide both beginners and advanced users with concrete impulses to start their own projects immediately.

Possible main topics:

• Metaverse basics:
  Introduction to the Metaverse and Apple's Spatial Computing with live examples of concrete applications for various industries.
• Technology check:
  Tools & platforms: Overview of the most important technologies, platforms and devices (e.g. Apple Vision Pro, Meta Quest) to successfully implement your own metaverse projects.
• Spatial computing & Apple Vision Pro in practice:
  Participants learn how to productively integrate the Apple Vision Pro and other spatial computing devices into everyday business life.
• Best practice examples and lessons learned:
  Presentation and evaluation of numerous case studies and practical examples from companies that have already successfully implemented metaverse projects.
• Developing a metaverse strategy:
  Participants develop initial individual metaverse strategies for their company and create concrete action plans for implementation.
• Immersive storytelling & brand staging:
  How companies use emotional virtual and augmented reality content to inspire target groups, increase customer loyalty and create virtual brand experiences that have a lasting effect.
• Virtual Collaboration & Teamwork:
  Efficient use of VR and AR for efficient teamwork, creative meetings and location-independent collaboration.
• Sales & customer advice with AR:
  Practical introduction to the use of augmented reality to significantly improve the quality of advice, product presentations and customer experiences.
• HR, Recruiting & Events in the Metaverse:
  Designing virtual application and onboarding processes and implementing fascinating virtual events and showrooms that inspire customers and employees alike.

Scope

The workshop includes a preparatory call for individual coordination, implementation of the workshop (approx. 2-6 hours), depending on the scope and focus, as well as supplementary participant handouts.

Number of participants

A maximum of 10 participants is recommended to enable intensive interaction and the best possible learning outcomes.

Format

The workshop takes place on site.

Prerequisites

Ideally, participants should bring their own laptop or tablet. Devices such as Apple Vision Pro or Meta Quest VR glasses can be tested in practice on request.

Aim of the workshop

Participants will gain practical knowledge that will enable them to use metaverse and spatial computing technologies in their companies, develop innovative strategies and thus increase their competitive edge.