The power of the internet giants

Google | Apple | Facebook | Apple | Microsoft

THE GAFAM KEYNOTE

"The Power of the 5 Internet Giants" shows how Google, Apple, Facebook and Amazon are changing the customer relationship and how you can use this to your advantage.

Lecture: The power of the four Internet giants

In my lively and exciting presentation, I take the audience on a journey into the world of the four big internet companies: Google, Apple, Facebook and Amazon. Using many vivid and impressive examples, the participants will recognize the major role that the so-called GAFAs play today and how naturally they are integrated into our everyday business and private lives.

Contents and statements from the presentation:

The four technology companies dominate the global digital economy and are penetrating more and more industries and areas of life. We all use their operating systems, apps and services every day. We consciously or unconsciously allow Google, Apple, Facebook and Amazon to participate in our lives and business and "pay" for this with our personal data. Why? Because it's easy, convenient and fast.

As an entrepreneur, you have to know and use the rules of the game of GAFAs - because they take over the interfaces to the customer and thus become the gatekeeper, so to speak.

To be visible to customers, you have to know their platforms & services, use them and act according to their rules.

If you want to reach your target group with as little wastage as possible, you use their gigantic advertising networks and targeting tools.

Apple, Google and Amazon have also redefined customer service and the user experience. Today, every company and every service must measure itself against this.

With their gigantic market capitalization of over 6 trillion dollars, the GAFAs have virtually unlimited resources. They employ the brightest minds, have the biggest research budgets and the greatest reach. At the same time, they have an incredible amount of data and the AI technologies to draw relevant conclusions from it. They know who we are, what we do, who we communicate with, what we watch, what we like and what we buy.

In my presentation, I will provide exciting insights into current technological trends that all companies and decision-makers should be aware of in order to remain present and relevant in the future.

DURATION: 45 / 60 / 90 minutes
LANGUAGES: German / English

CONTENTS & TOPICS

Depending on the target group, format, length and wishes of the client, the following content and topics are part of my keynote and are addressed in my presentation.