The lecture:
In this lively and visually stunning presentation, Collin Croome provides exciting insights into the current digital transformation in marketing and technological trends that companies and decision-makers need to deal with in order to remain present and relevant to customers in the future.
With the help of many vivid examples, the participants realize how quickly digital technologies are developing and how naturally they are being integrated into our private and business lives. The audience recognizes the fundamental role that the major Internet companies: Google, Apple, Facebook and Amazon play in our modern world, how naturally they are integrated into our everyday business and private lives and how they focus on the customer, thereby placing themselves between companies and customers in almost all areas of life. They set the rules of the game and the software that every company must use in order to be visible and relevant to customers today and tomorrow.
Contents and statements from the presentation:
The major technology companies dominate the global digital economy and are penetrating all sectors and areas of life. We all use their operating systems, services and apps every day. We consciously or unconsciously allow Google, Apple, Facebook, Microsoft and Amazon to participate in our lives and business and "pay" for this with our personal data. Why? Because it's easy, convenient and fast.
As an entrepreneur, you have to know and use the rules of the GAFAs - because they take over the interfaces to the customer and thus become the gatekeeper, so to speak.
I take the audience on a journey into the future, which has long since become reality.
English