BOOKS & PUBLICATIONS

The Metaverse practice book provides a comprehensive introduction to the metaverse, its origins, the relevant technologies, such as virtual reality (VR) and augmented reality (AR), as well as the most important providers and platforms. With more than 180 use cases and best practice examples from 25 different industries, the book provides guidance on how to successfully integrate the metaverse into your business strategy through many real-world examples. Learn not only to understand the metaverse, but also to better assess the possibilities and interrelationships and thus find concrete starting points for your own metaverse strategy and implementation.

In my book, I provide exciting insights into the numerous possibilities of the metaverse and describe clearly and comprehensibly why decision-makers should start thinking about the "new Internet" today.

Readers will learn more about the benefits and added value, potential applications for companies and how to set up a metaverse strategy. I also discussed potential challenges and risks and shed light on a range of topics such as data protection, sustainability and the potential impact on our society.