Online marketing, social media, digital revolution, etc. are buzzwords that everyone knows exist and that they are becoming increasingly important, but many people are still unaware of their extent. With his rhetorical skills, his know-how and his insights, Collin managed to 1. vividly illustrate the importance with hard facts, 2. point out the dangers but also the opportunities of online marketing and, above all, 3. recommended which tools can be used to benefit relatively easily from the change. I left his presentation with lots of notes and a lot of inspiration and am looking forward to putting his tips into practice. True to the motto: "If you don't move with the times, you move with the times."
